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So you want to turn your YouTube channel into a revenue stream? You’re in the right place. In this guide, we'll walk you through **how to make money on YouTube** in 2025 — including meeting eligibility, understanding ad revenue, and exploring other income paths.
*(SEO keywords: make money on YouTube, YouTube Partner Program, ad revenue, YouTube monetisation methods)*
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### 1. Join the YouTube Partner Program (YPP)
The cornerstone of YouTube monetisation is the **YouTube Partner Program (YPP)**. Once accepted, you can earn revenue from ads displayed on your videos, Shorts, and via YouTube Premium.
#### Requirements for YPP
To be eligible, your channel must meet the following criteria:
* **1,000 subscribers**
* **4,000 valid public watch hours** over the past 12 months *or* **10 million valid Shorts views** in the past 90 days
* You must live in a country where YPP is available
* No active community guideline strikes on your channel
* 2-step verification enabled on your Google account
* Link (or create) an AdSense account to your channel
Once you meet these requirements, you can apply through YouTube Studio under the **“Earn”** or **“Monetisation”** tab.YouTube will then review your channel to ensure it complies with their monetisation policies.
JOIN TUBE MASTERY AND MONETIZATION
### 2. How Ad Revenue Works: CPM, RPM & YouTube’s Cut
After acceptance into YPP, *ad revenue* becomes one of your main income sources. But understanding how YouTube pays is key to setting realistic expectations.
#### CPM vs RPM
* **CPM (Cost Per Mille)** is what advertisers pay per 1,000 ad impressions (i.e. before YouTube takes its share).
* **RPM (Revenue Per Mille)** is what *you* earn per 1,000 views **after** YouTube’s cut and other deductions.
Because RPM is calculated after the platform’s fee, it’s always lower than CPM.
#### YouTube’s Revenue Split
YouTube takes **45 %** of the ad revenue; you receive the remaining **55 %**.This split applies across most ad types.
JOIN TUBE MASTERY AND MONETIZATION
### 3. Other Ways to Monetise Beyond Ads
Relying solely on ad revenue is risky. Diversifying your income is smart.
#### a. Sponsorships & Brand Deals
Once your channel has traction, brands may pay you to promote their products or services in your videos. Sponsored content often pays more per view than ads.
#### b. Merchandise & Products
You can sell your own branded merch (shirts, mugs, etc.) or digital products (e.g. eBooks) and promote them to your audience.
#### c. External Platforms & Paid Tasks
Some market-research platforms pay users to watch videos, write reviews, or test products. While these often yield smaller amounts, they can add incremental income.
JOIN TUBE MASTERY AND MONETIZATION
### 4. Key Factors That Influence Your Earning Potential
Understanding these variables can help boost your revenue:
* **Audience Niche & Demographics**
Verticals like finance, health, and tech often command higher CPMs, especially in developed regions.
* **Audience Engagement & Watch Time**
The more engaged your viewers are (longer watch, repeat views), the more ads they’ll see, which improves monetisation.
* **Video Quality & Relevance**
Better content retains viewers, boosts ad opportunities, and encourages channel growth.
* **Ad Formats & Placement**
Using mid-roll ads, overlays, and non-skippable ads (where appropriate) can increase your ad revenue—though balance is needed for viewer experience.
* **Geographic Location**
Views from high-income countries often yield higher ad rates than those from low-CPM regions.
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### 5. Getting Started — Your Action Plan
1. **Grow your audience** — upload consistently, optimize titles/thumbnails, and encourage subscription.
2. **Focus on watch time** — longer videos, playlists, and viewer retention help you hit the 4,000 hours threshold.
3. **Apply to YPP** once you meet all requirements via YouTube Studio.
4. **Turn on monetization settings** — enable ads, link AdSense, set ad preferences.
5. **Experiment with monetisation streams** — try sponsorships, merch, reviews, etc.
6. **Track your analytics** — monitor CPM, RPM, impressions, demographics to refine your strategy.
JOIN TUBE MASTERY AND MONETIZATION
### 6. Caveats & Updates to Watch For
* YouTube occasionally updates its monetisation policies, especially around **repetitive or low-effort content**. As of mid-2025, content that lacks originality or is heavily AI-generated may face demonetisation or reduced monetised reach.
* You must keep complying with YouTube’s community guidelines and policy changes to retain monetisation privileges.
* Performance can fluctuate month to month based on seasonality, advertiser demand, and algorithm changes.
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### Conclusion
If you want to **make money on YouTube**, joining the **YouTube Partner Program** is your first step. From there, you’ll earn via ad revenue (CPM/RPM) and should diversify through sponsorships, selling merch, or external tasks. Focus on quality content, audience growth, and strategic monetisation to maximise your earnings.
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